the lede company

We may earn commission from the links on this page. “We were, like, puking. While most would-be entrepreneurs spend months or years preparing for launch—wooing potential clients, securing office space—the three felt they didn’t have that option. Editors handpick every product that we feature. To abide by the code of the industry (and because they didn’t want to burn bridges with their longtime bosses), they hadn’t revealed their plans to anyone. Word traveled fast, and their phones began to ring. Lee Company, is an extremely deserving company that truly exemplifies the qualities that all of the best companies in the industry share.” ABC Excellence in Construction. They’re up to 50 staffers now, including the addition of partner Dvora Englefield, who heads the music division and brought clients like Shawn Mendes and Camila Cabello. “We also don’t think there’s ever been an out-of-the-gates success story quite like the Lede Company.” Even if you haven’t heard of Lede, you’ve probably seen its work. “She is passionate about everything she does and has a deep understanding of the dynamic media landscape. Heir, a public relations firm that works with brands such as Sweet Chick and Kappa Sport, is merging with the Lede Company. They needed to quit their jobs without knowing if any of their clients—including Rihanna, Lady Gaga, and Reese Witherspoon—would follow.

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We were freaking out,” recalls Silverman. Precision Microhydraulics. The former Senior PR exec of Open Road Films, Weinstein/Dimension and Sony is overseeing a new content division at Lede focused on developing and executing strategic and creative PR and awards campaigns for films, television, podcasts and digital content. The three coworkers had started out in various entry-level gigs in the industry and worked their way up. The premiere of Big Little Lies season two for Witherspoon’s media company, Hello Sunshine? It was time, they thought, to create their own firm. Joining these remarkable women is a wonderful opportunity for me to bring my years of experience in film PR to clients across the entertainment industry.”. Those conversations were “very emotional,” according to her, and, to their collective relief, “very lovely.” They regrouped at a hotel and began working to launch the business, including hiring a tech firm. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. The Lede Company was founded in 2018 and is a full-service public relations and consulting agency. Rihanna’s Fenty launch? “Liz is one of the most creative, resourceful and hardest working people I know,” said Sarah Rothman, Partner at The Lede Company. She was so green that “when I went in to HR to interview, the guy says, ‘We don’t have a job in corporate right now; we have talent jobs.’ I literally was like, ‘Oh, I don’t have any talent.’ ” After he explained that the job wasn’t to be an actor but to represent them, O’Sullivan got her first gig. Her parents eventually opened a Chinese herbal-health shop, and Su inherited that entrepreneurial streak. Heir’s clients include Alpha Industries, K-Way, DYNE, Universal Music’s Urban Legends, Hodinkee,, Hypebeast, Stadium Goods, and Depop, as well as personalities such as the Weeknd’s creative director La Mar Taylor, and Grand Hustle founder Jason Geter. Hollywood's Hottest Men Are Mashed Up To Create The Ultimate Hunk. Su has worked with Complex Media, Adidas Group, Havaianas, and most recently Converse, where she led its global communications strategy for more than four years. The women behind the Lede Company quit their jobs, took an entrepreneurial leap, and now run one of the most powerful PR firms in entertainment. On a Friday morning in June of last year, Meredith O’Sullivan, Sarah Rothman, and Amanda Silverman gathered in O’Sullivan’s Santa Monica living room. Marie Claire participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Born in Taiwan, Su and her family moved to New York when she was six. (O’Sullivan helped shape the campaign for Time’s Up.) The women decline to comment on their employment contracts, but typically those in PR prohibit employees who quit from reaching out to clients. The cofounders each specialize in an area—Rothman in corporate PR, Silverman and O’Sullivan in talent, and Su in branding—and collaborate across divisions. A few hours after their non-breakfast, they’d tell their bosses they were striking out on their own. In addition to joining Lede Co-CEOs Sarah Rothman, Amanda Silverman, Meredith O’Sullivan and Christine Su, Biber joins Dvora Englefeld who is a partner and head of music. She’d been planning to go into politics when she heard about a communications job at Miramax in New York. “As the communications landscape continues to evolve, I’m excited to partner with like-minded leaders, who truly understand the integrated needs of brands, talent, and corporations, and how all of these worlds intersect with one another,” said Su in a statement. The Lede Company was founded in June by former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson, and Sarah Levinson Rothman. The Associated Builders and Contractors (ABC) chapters in Greater Tennessee and North Alabama announced their 2018 Excellence in Construction winners – and Lee Company took home 17 awards! While going out on your own can be intimidating, the founders were never alone. Book launches for Demi Moore and Chelsea Handler? But nothing had prepared them for how scary the leap would actually be. Can These Execs Save ViacomCBS’ Storied Cable Brands? Home; About Us; Products.

You may be able to find more information about this and similar content at, How the WNBA Pulled Off a Slam-Dunk Season, What Happened at Marie Claire's Power On Event, The Moms Who Had to Postpone a Travel Gap Year, These Women Are Making Space Vacations a Reality. By the end of 2018, the Observer put Lede at number two on its list of most powerful PR firms. No money is changing hands, the two agencies are just joining forces. © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. They had to hope the celebrities they’d developed relationships with would follow them. Building a company that stands up for its values was super exciting.

The pop-culture fan “flew up on Wednesday [to interview], moved on Saturday, and started on Monday.” O’Sullivan, who went to college in Los Angeles, pitched in on an acquaintance’s L.A. event for a celebrity couple, where someone recommended she interview for a corporate PR job. O’Sullivan grew up “a little mixed girl from Detroit,” as she puts it, in a household and a city where racial and social justice were constant topics. The Lede Company was founded in June by former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson, and Sarah Levinson Rothman.

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